04.01.20 | Timestamp @1:23:12 | 10 People, 10 Problems, 1 Exceptionally Good Listener


Lawrence Crookston Jr.



Lawrence’s Question or Topic

Lawrence s a fashion photographer in New York. Now that he perfected his craft, he wants to move forward by building brand awareness around himself. So Laurence asks Gary what he needs to do so different brands will book him.

Gary’s Story and Advices

Gary is a tremendous believer in a signature product. So Gary recommends Lawrence to have a signature play like a podcast or Youtube show. It’s where Gary started with Wine Library TV – building awareness that somebody is good at something or getting known in a sector.

Gary recommends that Lawrence email and send LinkedIn messages to the 50 top fashion designers, CEOs, and creative directors. There’s a big chance that at least 2 of them will reply and said yes for an interview.

Lawrence should put out himself in a position to network through bringing value. Doing a podcast about fashion, for example, will then be a way that he’ll get more bookings because he’s giving those businesses a platform to talk about their business. By doing this, Lawrence will get also awareness and networking capabilities that may lead to something

Gary Vaynerchuk’s Quotes


“I’m a very big believer in a signature product.” ~ Gary Vaynerchuk


“You’re putting yourself in a position to network through bringing value.” ~ Gary Vaynerchuk

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