06.25.20 | Timestamp @7:08 | The Practical Work-Life Balance You Need to Implement Now
Jerry’s Question or Topic
Jerry is a retired football legend. He has been playing football for 20 years. And his secret to his legendary status was all about what he put in his body. That gave him the opportunity where he could go on the field and excel. It led him to launch Goat Fuel, a drink designed to boost energy. Today, Jerry is tapping towards e-commerce to better sell his stocks amid the Coronavirus outbreak.
Gary’s Story and Advices
Gary suggests enabling an access pack to the buyers in a form of live Q&A, where they get a chance to see and ask Jerry questions whenever they buy ten cases of Goat Fuel. Because of Jerry’s reputation, access to him is very valuable to people so they will definitely buy 10 cases even if they don’t need that much just so they will have the chance to talk to Jerry. This will also help create word of mouth for Jerry’s product as the person who bought the 10 cases will give some of it to a friend. Gary also wants to initiate a meeting with him so that they can work on it together.
Gary Vaynerchuk’s Quotes
“Going direct to consumers is exactly what you should do. Build it (brand) up, and then have Walmart and Albertsons and Publix and Costco begging you for it, instead of you begging them.” ~ Gary Vaynerchuk
“There is a real leverage of access.” ~ Gary Vaynerchuk