03.26.20 | Timestamp @1:19:25 | How Do You Find Your True Passion?
Eric’s Question or Topic
Eric launched a digital agency last June 2019 focused on content creation and social media management. Because of COVID-19, he lost almost all of his clients and luckily managed to maintain one. Eric wants to know if it’s tone-deaf to solicit new businesses from a B2B perspective during this time. Eric also asked Gary what things he can learn during this crisis and some tips to handle it.
Gary’s Story and Advices
According to Gary, it’s tone-deaf to be in sales, it’s brilliant to be in branding. Eric should create LinkedIn videos of “what if” scenarios. This is the best time to create fake scenarios so Eric should create “what if’s” around scenarios of the kind of SMB’s Eric would like to hire.
On tips on how to get through this crisis:
Eric needs cash to be able to get through this crisis. Cash is oxygen in business. So Eric should go into eBay and sell all things he no longer needs or uses. Eric also needs the humility to be basic, simplistic, and minimal. Gary also suggested Eric to play the worst-case scenarios.
Gary Vaynerchuk’s Quotes
“Branding and content is always right because you’re not asking for the sale. You’re creating demand.”
~ Gary Vaynerchuk
“Brother, I always say watch what I do, not what I say.” ~ Gary Vaynerchuk
“Too many people think they’re marketing and branding people, but what they are is sales people.”
~ Gary Vaynerchuk
“This is the time for you to create fake scenarios.” ~ Gary Vaynerchuk
“Cash is oxygen.” ~ Gary Vaynerchuk
“Every single person watching right now that’s scared and crying and feels like the government should fix them should look at their credit card bill and realize that they’re paying for eight things on the subscription they didn’t need.” ~ Gary Vaynerchuk
“I play the worst-case scenario. I’m a big fan of WCC.” ~ Gary Vaynerchuk
“Isn’t perspective cool?” ~ Gary Vaynerchuk