03.26.20 | Timestamp @17:56 | How Do You Find Your True Passion?
Skye’s Question or Topic
Skye is a student from Jersey. His family currently owns a small gym, which they needed to close because of the outbreak. To deal with that problem, he and his dad had to innovate by doing online classes with their gym members. However, they’re worried about retaining their members and making sure they are still engaged in their platform and that their needs are still being facilitated. And also, as a student, he wants to know what he can do to crush the internships, given that the pandemic caused many uncertainties. So Skye sought for Gary’s advice on these two challenges.
Gary’s Story and Advices
Gary suggests calling every customer to check how they’re doing and what’s their physical well-being. Skye and his family need to identify 25% of people that would have never considered taking online classes. Next is, they get a piece of equipment that they believe in, for example, a $25 dumbbell, and then maybe calling their supplier, or even reaching out to 50 of them to ship the materials to their 450 gym members to retain them.
On Skye’s internship:
Gary is looking at the internship program for VaynerMedia this year and possibly not doing it because he needs to save every job he can. Plus, he is losing revenue because of Coronavirus. What Gary thinks Skye should do is to put out content on Instagram and LinkedIn and post content talking about why he’s going to crush his summer internship. Going offense and saying why he can, versus hoping, or desperation is always the answer.
Gary Vaynerchuk’s Quotes
“This is the time business owners need to spend more money on keeping their customers.” ~ Gary Vaynerchuk
“Money comes in the form of inventory you’re sitting on.” ~ Gary Vaynerchuk
“I hated the idea of working from home, and I’m in day three, and I’m getting used to it.” ~ Gary Vaynerchuk
“This is the time to double down on your customer, not beg them to support you if you can afford it.”
~ Gary Vaynerchuk
“Going offense and saying why you can, versus hoping, or desperation is always the answer.” ~ Gary Vaynerchuk