04.01.20 | Timestamp @55:22 | 10 People, 10 Problems, 1 Exceptionally Good Listener
Christian’s Question or Topic
Christian is from Kingston, Jamaica. He works as a general manager for an insurance company called IronRock. Right now, he aims to make the brand a cool tech insurance company by applying Gary’s principles on Jab, Jab, Jab, Right Hook. So Christian wants to create content that positions them as different, young, and as hip. As Christian simplifies his content to a layman’s perspective, he wants to know what kind of angle would be good to create engagement.
Gary’s Story and Advices
It’s about creativity. For example, Gary would probably go to a jerk chicken stand, film it from there and maybe even ask the person that’s serving him. It’s making it more interesting. So Gary doesn’t recommend sitting from his desk in his own house. A lot of times, setting can be very powerful.
On Christian’s #everyonehatesinsurance :
Gary is good with the idea. This kind of hashtag means that Christian is empathetic to the customer and that he’s with them instead of being upset at them for hating insurance.
One other thing Gary notices is when Christian looks at insurance success in many continents, a lot of the things that work are irreverent. And so the creative is around something that has nothing to do with insurance.
Gary Vaynerchuk’s Quotes
“It’s about creativity.” ~ Gary Vaynerchuk
“The setting is very powerful.” ~ Gary Vaynerchuk
“Try sh*t.” ~ Gary Vaynerchuk