03.23.20 | Timestamp @50:15 | How to Use Social Media to Turn Dreams Into Reality
Guest
Yuri Panzhin
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Yuri’s Question or Topic
By consuming Gary’s content, Yuri started to build a Youtube channel and Instagram account about exercise and fitness. As he’s going through the journey, he asks Gary how to determine content quality vs quality and how to find the balance between the two. Yuri also asked Gary how important it is to use the same brand name on all social media platforms when building a brand.
Gary’s Story and Advices
For Gary, quantity is not debatable, quality is. Quality is subjective and depends on a person. People overthink the quality of production value but for Gary, quality is all about the words coming out of one’s mouth and the message that one conveys.
Gary balances both quality and quantity by not publishing content that is of no value.
On branding:
Gary prefers to use the same brand name across all social media platforms as it’ll be easier for customers but having different names is completely okay as well. People make names and things. His name is Gary Vee with two silent ee’s, and that was not smart. It should have been Gary V and no e-e, but he reached success through his actions. Brands don’t mean anything until the person makes it, such as McDonald’s, Google, or Nike. So he’s not crippled by having a different social media handle.
Gary Vaynerchuk’s Quotes
@51:42
“Quantity is not debatable.” ~ Gary Vaynerchuk
@52:09
“Quality is subjective.” ~ Gary Vaynerchuk
@52:12
“People overthink quality on production value.” ~ Gary Vaynerchuk
@52:24
“People use quality often as an excuse not to do. It’s the thing they say because they don’t want to put themselves out there.” ~ Gary Vaynerchuk
@52:44
“I don’t put out anything that I don’t think is quality.” ~ Gary Vaynerchuk
@53:20
“Names and handles are made.” ~ Gary Vaynerchuk
@53:35
“What does Nike mean? What does google mean? They don’t mean anything until the person makes it.”
~ Gary Vaynerchuk
@53:45
“People will find what they’re actually looking for.” ~ Gary Vaynerchuk
@54:19
“I’m not crippled by a different Twitter handle or Instagram handle.” ~ Gary Vaynerchuk
@55:07
“I don’t like to put my name behind stuff that I don’t control nor I’m passionate about at that moment.”
~ Gary Vaynerchuk
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