04.08.20 | Timestamp @42:14 | We Doubled Her Following in 5 Minutes
Laura’s Question or Topic
Laura is a writer and has had a travel blog since 2008. She wrote a self-published book last year and sold 65 copies. As she’s writing on her second book, she became worried about not having enough traction on what she does.
Gary’s Story and Advices
What Laura did wrong is not building a personal brand to leverage. Laura needs to try doing three videos a day about teen anxiety and putting them out on TikTok for four months, and when she releases the book, they will sell like crazy. Gary also suggests making Instagram videos where she just talks about things.
Gary Vaynerchuk’s Quotes
“I’m mister optimist. But I’m also Mr. Practical.” ~ Gary Vaynerchuk
“I think the energy of it not working for this period of time, actually in a lot of ways becomes a self-fulfilling prophecy of not letting it happen.” ~ Gary Vaynerchuk
“Going to Edison High is way harder than making a f*cking TikTok.” ~ Gary Vaynerchuk
“The most uncomfortable as f*ck sh*t usually leads to the best sh*t.” ~ Gary Vaynerchuk