04.08.20 | Timestamp @0:46 | We Doubled Her Following in 5 Minutes
Maria and Daniela Legarda
Maria and Daniela’s Question or Topic
Maria and Daniela are content creators. They were able to begin a non-profit organization in Colombia, opened a clothing company, and everything is really doing great with regards to their careers as content creators. Since they are already going strong in the Latin market, they want to expand and reach the American audience. So they asked Gary his recommendation on how they can do that without neglecting their Latino audience.
Gary’s Story and Advices
Maria and Daniela need to be patient in creating content reaching other countries. What they have to do now is to collaborate with US superstars. There are actors, actresses, pieces of content, and music that desperately want to tap into the Latin culture. So the key is to be humble and tactful to reach out to some of those artists they want to collaborate with, whether it’s skits on IGTV or Youtube or song. What they should do is to post more often and make an announcement that they will post more so that their audience won’t feel like they’re missing anything. Gary also recommends to create captions in both Spanish and English in their content.
Gary Vaynerchuk’s Quotes
“They need you as much as you need them.” ~ Gary Vaynerchuk
“It’s just one moment in time.” ~ Gary Vaynerchuk