04.27.20 | Timestamp @31:40 | 10 Tactics to Improve Your Situation in Quarantine
Naked Ape Brand (TikTok), @nakedapebrand
Drew’s Question or Topic
Drew is a co-owner of an all-natural skincare company. And recently, he opened a TikTok account, thanks to Gary’s advice.
In one instance, he was about to delete a video he produced, yet he published it nevertheless. And that particular video generated about $2000 in sales.
Now that he found out that video strategy works for him, he wants to spread the brand to other platforms as well.
Gary’s Story and Advices
At times, people are one-dimensional and eventually teeters out. So it’s nice to spend 70% of your energy on TikTok, and you still put 30% of your energy on other places. Also, keep the momentum on TikTok by posting five pieces of content a day.
In this case, you want to diversify, and you never know when a platform disappears, just like what happened to Vine.
Skincare products are a commodity, no matter how good your product is. The marketing plan is the variable. So setting a podcast can be a monster too.
Gary Vaynerchuk’s Quotes
“People love instant gratification.” ~ Gary Vaynerchuk