04.27.20 | Timestamp @1:54 | 10 Tactics to Improve Your Situation in Quarantine
Sergio’s Question or Topic
Sergio has a combat sports and culture podcast called The Fight Podcast that he’s been developing for the last two and a half years. In the duration, he made over 200 episodes and had 50 plus interviews. Today, Sergio is looking to grow the brand online but has been struggling to gain traction due to some people who had many more followers than he has.
Gary’s Story and Advices
There’s always somebody with more followers, or someone more influential, more powerful, prettier, more money. So it’s a complete non-factor and irrelevant.
If you are in a place where you are worried about being found on search on Youtube, you’re not going to win because then you’re transactional and not a brand.
Gary Vaynerchuk’s Quotes
“Spending any energy on alternative situations, AKA other people, or what they’re up to, has historically always been a losing formula.” ~ Gary Vaynerchuk