04.03.20 | Timestamp @1:40:27 | Coronavirus Permanently Changed How Businesses View Social Media
Tonya’s Question or Topic
Tonya is a social media influencer and blogger. Her question for Gary is about the impact of the pandemic on social media marketing for both businesses and influencers.
Gary’s Story and Advices
Gary thinks social media marketing has exploded, given that most businesses now realize they have to become digital and should sell through the internet. At the same time, there’s also a looming potential recession, so brand deals may get split in half. And this is why Gary has been telling people for years that they need to save money and create other opportunities besides brand deals since being an influencer is one-dimensional.
Since Tonya started TikTok, Gary wants her to focus on the platform. She needs to be humble, going back from zero, and build audiences there.
Gary Vaynerchuk’s Quotes
“Most businesses now realize they have to become digital and sell through the internet.” ~ Gary Vaynerchuk
“Just being an influencer is one dimensional.” ~ Gary Vaynerchuk
“You have to win TikTok. It’s gonna be the next platform.” ~ Gary Vaynerchuk
“Put out your content.” ~ Gary Vaynerchuk
“You need to f*cking work. You’ve gotta get out of that entitled mindset because you had won in a prior game where sh*t came easy. And you have to go back to early you.” ~ Gary Vaynerchuk
“This is unlimited positivity for most people.” ~ Gary Vaynerchuk
“Get out of high school mindset and just make.” ~ Gary Vaynerchuk