04.03.20 | Timestamp @23:20 | Coronavirus Permanently Changed How Businesses View Social Media
Amara’s Question or Topic
Amara is from Brooklyn, New York. She blogs about saving money, such as getting diapers and baby clothes at a cheap price. She accidentally started her own business when her uncle asked her to look for fresh-flower garlands and she could not find any in New York. So, as convinced by her uncle, she made them herself instead, which, unexpectedly was loved by the people and led to them inquiring for their weddings and other occasions. It then became very successful. But due to coronavirus, the company is on a decline, and Amara is trying to pivot by posting content on social media. So her question for Gary is about the kind of content to create to keep herself visible to many people.
Gary’s Story and Advices
Since the garlands play an important role in the weddings catered by Amara, Gary shares his own experience wherein every time he has a customer who buys wine for their wedding or bar mitzvah, Gary would always step up because he knows it’s going to be an exceptional day.
Since Amara doesn’t have the supply of flowers for the garlands because of the pandemic, Gary recommends that she start a Facebook group and make it about herself this time and not of the business. For example, it can be her family’s journey from Pakistan to the United States.
Gary Vaynerchuk’s Quotes
“This is the time to go storytime.” ~ Gary Vaynerchuk
“So many of the subcultures of brown culture are so entrepreneurial by nature, and the internet has allowed mom in a way that mom couldn’t in 1974, and this is why I keep going back to gratitude.” ~ Gary Vaynerchuk
“Imagine corona pre-internet? We’d get sick of television, music and video games quickly in 1987. What a blessing.” ~ Gary Vaynerchuk
“There are so many blessings that are coming.” ~ Gary Vaynerchuk