05.11.20 | Timestamp @31:35 | 5 Essential Startegies to Build Brand From Home


Norma Shapland



Norma’s Question or Topic

Norma is a Texan currently staying in Saudi Arabia. She successfully built her fan base on Instagram by posting content daily about her experiences and life lessons. And many people ask her to write a book or to compile her works together. So she asks about the steps on how to do it.

Gary’s Story and Advices

Norma can start searching on Google by typing how to self-publish on Amazon. She must also expand her audience by using other social media platforms other than Instagram, such as Twitter and TikTok. It is also essential to understand why you are writing a book.

People don’t go to other platforms. Many aren’t signing up on Twitter because it is hard to amass an audience there. They don’t like the feeling of what they think is wasting their time by posting something where nobody’s listening.

The punchline is to figure out what works best for you, whether a written word or an audio or video. Then put as much of it as possible, and as many places as you can. Do it as long as possible, then pop up your head in three years and see if that is giving you the leverage to do the thing you theoretically want to do.

Gary Vaynerchuk’s Quotes


“The game is completely strictly about you not overthinking and you just executing.” ~ Gary Vaynerchuk

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