04.01.20 | Timestamp @19:26 | 10 People, 10 Problems, 1 Exceptionally Good Listener
Kilby and Marizete Browne
Kilby and Marizete’s Question or Topic
Kilby and Marizete are real estate agents in New York for about three years. Since almost all of the real estate activities are on a halt, they decided to brand themselves and diversified into many social media platforms such as TikTok, Instagram, and LinkedIn. Now Kilby and Marizete want to know Gary’s thoughts on what they did and what to do.
Gary’s Story and Advices
Although Kilby and Marizete were able to make a Facebook group for Manhattan, Gary wants to suggest having a community for tri-state, and then he would name it the Tri-state Real Estate Group. Gary suggests in throwing a party in that Facebook group and that Kilby should be the Pied Piper – the host. The purpose of the group should not be focused on selling but to become like a mayor of the group and to get to know the members therein, as well as to create content that will be helpful to the community.
What Gary would do right now is think about all the business that is struggling in Manhattan. He would reach out on Twitter, Instagram, and LinkedIn and DM them, and interview these people involved in how they’re getting through the storm. Then post these interviews on Facebook and distribute them in all platforms with adjustments to adapt to the audience. In this way, they are becoming more of like a news organization than a group of salesmen.
Gary Vaynerchuk’s Quotes
“I think intent matters.” ~ Gary Vaynerchuk
“One of the biggest mistakes that I think real estate agents make is they don’t market. They don’t bring value. They are salespeople.” ~ Gary Vaynerchuk
“It’s about content.” ~ Gary Vaynerchuk
“It’s the intent behind the content.” ~ Gary Vaynerchuk
“She and he will achieve their best when they convert into a news organization, not a salesman.”
~ Gary Vaynerchuk
“We want to reach our financial goals for our stability and things of that nature, but the end of the day, how you make your money is much more important than how much you make.” ~ Gary Vaynerchuk