05.20.20 | Timestamp @10:35 | A Conversation Every Content Creator Needs To Hear
Dave’s Question or Topic
Dave’s whole life revolves around gymnastics—he participated in competitions in the past and is now coaching young athletes. He is also a physical therapist specializing in back and shoulder pains. By 2013, Dave built an online educational business because of his love for the sport. He feels that gymnastics is desperate for new ideas, especially in the medical field. His company has been doing well until 2016, wherein gymnastics had a big scandal. But because of him providing free content, he was able to overcome that. As Dave continues to grow, he wonders which of the two paths he’s more suitable with (1) continue giving away information for free or (2), selling his content.
Gary’s Story and Advices
Gary thinks that Dave doesn’t have to choose one since he believes that both will work for Dave. Gary sometimes over-demonizes selling courses because so many people sell bad content. What’s even worse is they try to rip off people from the internet by doing funnels and marketing. If someone’s intent is for the betterment of another person like Dave’s, then it’s okay for Dave to sell.
Dave may think that giving away information at no cost may chip away some opportunities but He mustn’t worry about it, because it will lead to leverage, which he can monetize differently.
Gary Vaynerchuk’s Quotes
“I know that sometimes I over-demonize selling content. But it’s because so many people sell bad content. And even worse, so many people sell content that they rip off from the internet somewhere else, and they just try to do funnels and marketing.” ~ Gary Vaynerchuk
“Don’t sell something you don’t believe in.” ~ Gary Vaynerchuk
“Don’t be mad at the world when they’re not buying your sh*t when they can go Google it.”
~ Gary Vaynerchuk
“There is no right or wrong answer to this (problem). There’s what’s right for you. ~ Gary Vaynerchuk
“You could make such a good product that you believe in and all that free content you put out led to all of them buying from you that way.” ~ Gary Vaynerchuk