04.14.20 | Timestamp @1:14 | One Question to Ask Yourself When You Feel Lost
Phillip’s Question or Topic
Phillip researched buying decision making amongst 150 to 200 million consumers. And what he found out during the coronavirus outbreak is that people buy to help people, for their safety, and trust, as opposed to pre-pandemic, which is significance, wealth, or showing off.
For the last few years, many businesspersons built their companies based on these three key conclusions, but haven’t gotten any traction. So Phillip asks about the best step for them since this is their finest moment.
Gary’s Story and Advices
The offense is the answer to these opportunistic times. It comes in the form of communication through advertising, or original content, acting like a media company.
Gary Vaynerchuk’s Quotes
“To me, the answer during good times, bad times, challenging, and opportunistic times is always offense. Offense comes in the form of communication. Communication comes in the form of advertising or original content.” ~ Gary Vaynerchuk
“You got to know when to strike.” ~ Gary Vaynerchuk
“If you the ability to execute, you have to go all in.” ~ Gary Vaynerchuk