04.14.20 | Timestamp @6:32 | One Question to Ask Yourself When You Feel Lost
Andrew’s Question or Topic
Andrew has been working on a project. It’s a travel subscription app that was supposed to launch last month, but it got canceled due to the coronavirus outbreak. Andrew wonders when’s the perfect time to launch it and how to market it with just a small budget and target millennials.
Gary’s Story and Advices
Andrew can spend marketing on Facebook and focus on high net-worth individuals. The best time to launch the app is minimally 100 days after the situation is back to normal.
Andrew should also give away a tenth of a point or up to three points of the company in advisory shares in exchange of real promotion around the app.
Gary Vaynerchuk’s Quotes
“Humans, by nature, are very capable of being fear-based.” ~ Gary Vaynerchuk