05.05.20 | Timestamp @16:00 | How to Get a Head Start Before Quarantine Ends
Mike’s Question or Topic
Michael invented a creative exercise tool and has been passing these to coaches, athletes. So far, he received positive reviews from them. But the problem is, those reviews are not translating well to his Instagram page. He seeks advice about methods to generate interest in his product.
Gary’s Story and Advices
The volume of the contents he is making is the answer. First, he has to post three times a day. Second, one has to be a photo of somebody using the product, followed by five paragraphs. You may also want to have a spokesperson or other people in your content.
Social media is super important, but Gary does not recommend people valuing social media over their businesses.
There’s a ton of companies that are crushing. They are doing extremely strong, but not excellent at social media. That leaves them missing the opportunity.
But for example, he may also take the option to spend more time on social, but that would take away time to build the business.
Therefore, the best strategy would be to build your business, as if social media didn’t exist. Then hire a Sasha group that would do your social media.
Gary Vaynerchuk’s Quotes
“There’s a lot of people here who think social media is a magic bullet, and if you’re on it, everything will be alright. No, you have to be great at it.” ~ Gary Vaynerchuk