04.30.20 | Timestamp @32:10 | How Coronavirus Will Make You More Accountable
Makenzie’s Question or Topic
Makenzie is looking forward to launching a Mexican-inspired meal prep business. It focuses on audiences who have trouble losing weight. However, she found it hard to build a fanbase because she thought that she is neither a trainer or a nutritionist. So she asks Gary’s advice to provide value despite not being an expert in respective fields.
Gary’s Story and Advices
You can provide your worth by giving opinions and information that you know. Don’t put trainers and nutritionists on a pedestal. Yes, those professions/certifications can give them potential surface level clout to be able to talk about it. But the reason she can talk about it is that she is Makenzie, and she is a human, and Makenzie has an opinion. She doesn’t need to be an expert. She has a passion for Latin culture that’s already giving her permission.
Gary Vaynerchuk’s Quotes
“Don’t underestimate your opinion. You don’t need to be an expert.” ~ Gary Vaynerchuk