05.15.20 | Timestamp @32:28 | How to Turn Your Struggle Into Your Strength
Kendall’s Question or Topic
Kendall is a black-belt martial artist specializing in Jiu-Jitsu. She is a 7-time world champion and has been training the art since childhood. She has been posting engaging content on social media lately and had her video of her dog trending on social media. Kendall wants to increase her income by having greater viewership and attracting sponsors.
Gary’s Story and Advices
On creating social media content such as TikTok, Twitter, etc. :
With strong charisma and energy, Kendall has to be completely obsessed with what she’s capable of, and her life achievements on becoming a content machine. You need to create 25-40 pieces of content a day to achieve results. Going to Twitter, searching every Jiu-Jitsu terminology, and joining the conversation is a fantastic idea.
Kendall can strategize by keeping Bella (the dog) in the spotlight for a couple of months, then she can slide Jiu-jitsu afterward since the dog and Jiu-jitsu is part of her life. Including her boyfriend would also be a real combo.
Last name pronunciation in Kendall’s name is actually a fun way to increase her influence.
On number of content:
She can create an unlimited number of content to stay on trend.
Gary Vaynerchuk’s Quotes
“Everybody thinks their scarlet letter is their shortcoming, but it is their strength.” ~ Gary Vaynerchuk