04.22.20 | Timestamp @37:20 | How Coronavirus Will Change The Way People Think
Jimmy’s Question or Topic
Jimmy is a baseball coach and player. On his early career days, he did well in his corporate job but is massively unfulfilled. So he decided to shift his career into what he is now.
Jimmy was about to travel to France, but it got canceled when COVID-19 happened. In the meantime, he built a fanbase on TikTok and earned success. So he asks Gary the next steps to do.
Gary’s Story and Advices
Now that he is gaining success on TikTok, he should also go all-in on other platforms such as Twitch, Youtube, and do a podcast.
On potentially getting brand deals on TikTok:
Today is not the time for that yet. Gary understands that Jimmy probably needs money. But he has to maintain the building to the audience so that he can gain more leverage.
People go in for the brand deal too early. It f*cks them up and changes the relationship. Their energy goes to brand deals instead of making great content, and they get killed.
Gary Vaynerchuk’s Quotes
“It’s not about how many subscribers you have, but it’s the right subscriber.” ~ Gary Vaynerchuk