03.27.20 | Timestamp @26:11 | How to Take Advantage of Your Time in Self-Isolation
Jenna’s Question or Topic
Jenna is from New York. She owns a clothing business that markets to underpaid people. Lately, she has been thinking if she picked the right niche as sales haven’t been good and she’s also slowly losing passion for having a fashion brand and being creative. She’s also multi-passionate but finds it hard to pick the one that she wants to do.
Gary’s Story and Advices
Gary thinks the reason why Jenna is losing her passion for her clothing business is because she’s not getting results. Gary suggested that Jenna give 85% of her time to her clothing business and spend 15% doing all the other things that she wants to do like drawing or doing a podcast. Speaking from his experience, Gary found out that him spending 15% on other activities such as Empathy Wines, VaynerSports, and baseball cards, allowed him to give 110% on the 85% in running VaynerMedia.
With regards to her brand, Gary suggested that she should email the 200 people who ordered from her for the last 2 years and asked them if they’d like to talk about the whole concept with her or what they liked about the clothes or the brand. Gary also wants her to go into Twitter, search the term underpaid, and jump into a conversation with every single person, read what they wrote, and comment on their posts.
Gary Vaynerchuk’s Quotes
“People have the world confused. The answer is yes to everything.” ~ Gary Vaynerchuk
“This is a flexible world.” ~ Gary Vaynerchuk
“Everybody’s a renaissance woman and man now.” ~ Gary Vaynerchuk
“Life’s about perspective. All of this is about half-glass full, half-glass empty.” ~ Gary Vaynerchuk
“I don’t say stay in your lane of what you’re expert in. I say stay in your lane.” ~ Gary Vaynerchuk
“You know what you are? You’re a human. You’re a friend.” ~ Gary Vaynerchuk
“Whether you can do that or not, you can do anything. Everything can be done.” ~ Gary Vaynerchuk
“I think I’m a human being who has ideas, hypotheses, opinions, and passion. I’m IHOP.” ~ Gary Vaynerchuk
“I have ideas, hypothesis, opinions and passion.” ~ Gary Vaynerchuk
“I, Gary Vee, was built on Twitter by listening to people talking, by searching on Twitter.” ~ Gary Vaynerchuk
“Even the framework of “If I don’t focus on one thing it won’t work well” is actually just a manifestation of fear and insecurity.” ~ Gary Vaynerchuk
“Life is good.” ~ Gary Vaynerchuk
“For one year, just close your ears, don’t hear anything.” ~ Gary Vaynerchuk
“Stop listening to other f*cking people.” ~ Gary Vaynerchuk