05.04.20 | Timestamp @7:53 | The Best Way to Conquer Your Fears
Erick’s Question or Topic
Erick owns a business that serves brides by bringing them the best flowers for their wedding. Most of her customers transact for once or twice in six months to a year. After that, he doesn’t hear from them. So he asks about what to do to turn them into long-term customers.
Gary’s Story and Advices
Tap into the husbands, and introduce flower subscription to them that automatically delivers flowers to their wives in three to four key events, such as anniversaries, Valentines, Mother’s Day, and birthdays.
Gary Vaynerchuk’s Quotes
“You asked me, how do I keep a customer or create more than one time? I’m showing you a way to hit them four times a year in perpetuity.” ~ Gary Vaynerchuk