04.28.20 | Timestamp @10:29 | How to Start Squashing Your Insecurities
Brett’s Question or Topic
Brett is an owner of liquor brands. His past brands were Armand de Brignac, D’usse Cognac, and Belaire. His question is about the things you can do differently with social media.
Gary’s Story and Advices
There is a much longer tail of micro-influencers of an ambassador program that would work well.
There is also an incredible opportunity now that TikTok is allowing liquor brands from an organic standpoint. And since TikTok has exploded in 21 to 45-year-olds. And Brett’s brands have a ton of permission to play there.
Gary Vaynerchuk’s Quotes
“I think that people who know how to create a brand understand how to build it.” ~ Gary Vaynerchuk